A Decade in Japan: Philip Morris International Unveils Latest IQOS Products

Table of Contents

Hold onto your hats, folks, because Philip Morris International (PMI) is back with a bang! After ten years of turning heads and changing minds in Japan, this legendary vape brand has just dropped its latest range of IQOS products. We’re talking about the high-end IQOS Iluma i PRIME, the sleek and stylish IQOS Iluma i, and the budget-friendly IQOS Iluma i ONE. These bad boys are priced at 9980 yen, 6980 yen, and 3980 yen respectively, making sure there’s something for everyone – whether you’re a high-roller or a savvy saver.

But wait, there’s more! These new models come equipped with touch screens and a revolutionary pause mode. That’s right, folks – you can now swipe through your smoking stats like you’re checking Instagram, and pause your session with a flick of the finger. No more wasted puffs or rushed breaks. It’s like having a smart assistant for your nicotine fix. So, let’s dive in and see what makes these new gadgets the talk of the town!

The High-End IQOS Iluma i PRIME

The IQOS Iluma i PRIME is the crème de la crème of PMI’s latest offerings. Priced at a hefty 9980 yen, this high-end model is designed for those who want the best of the best. The Iluma i PRIME is not just a pretty face; it comes with a touch screen that allows users to view all their smoking stats and preferences at the swipe of a finger. Imagine having a dashboard for your tobacco experience – it’s like your cigarette is now a smart gadget!

But wait, there’s more! The IQOS Iluma i PRIME introduces a pause mode that is nothing short of magical. By simply sliding up and down on the touch screen, users can pause their session and resume it whenever they want. No more wasted cigarettes or rushed smoke breaks – it’s like having a ‘save game’ feature for your nicotine fix. Who knew smoking could be so high-tech and convenient?

The Mid-Range IQOS Iluma i

Next up in the lineup is the IQOS Iluma i, the middle child in PMI’s new product family. Priced at 6980 yen, it offers a balanced mix of luxury and affordability. Much like its pricier sibling, the Iluma i is equipped with a touch screen, making it easy to access all your smoking information with a quick swipe. It’s perfect for those who want a bit of flair without breaking the bank.

The Iluma i also boasts the new pause mode, ensuring that every puff is enjoyed to its fullest potential. Whether you’re caught up in a meeting or simply want to take a break mid-session, the pause mode has got you covered. It’s like having a ‘pause’ button for life – giving you full control over your smoking experience. Now, if only we could get a pause button for our bosses!

The Budget-Friendly IQOS Iluma i ONE

For those who are more budget-conscious, PMI has introduced the IQOS Iluma i ONE, priced at a wallet-friendly 3980 yen. While it may not have all the bells and whistles of its more expensive counterparts, the Iluma i ONE still packs a punch. It’s designed for users who want the IQOS experience without the premium price tag.

The Iluma i ONE may lack a touch screen, but it’s still a sleek and efficient device. It’s perfect for those who are new to the IQOS world or just looking for a no-fuss, reliable product. Think of it as the reliable sidekick to the more glamorous Iluma i PRIME and Iluma i – it gets the job done without any drama. After all, sometimes simple is better!

The Touch Screen Revolution

One of the standout features of the new IQOS Iluma models is the introduction of a touch screen. This isn’t just a gimmick – it’s a game-changer. Users can now access a plethora of information related to their smoking habits, preferences, and device status with a simple swipe. It’s like having a personal assistant for your smoking needs.

The touch screen also facilitates the innovative pause mode, allowing users to control their smoking experience like never before. Whether you need to take a break or want to savor every puff, the touch screen and pause mode work together to ensure maximum satisfaction. It’s a marriage of technology and convenience that’s hard to beat. Plus, it makes you look cool while using it – who doesn’t want to look like they’re operating a high-tech gadget while enjoying their smoke?


Philip Morris International has unveiled its latest range of IQOS products to celebrate a decade in the Japanese market, introducing the IQOS Iluma i PRIME, IQOS Iluma i, and IQOS Iluma i ONE, priced at 9980 yen, 6980 yen, and 3980 yen respectively. These new models feature a touch screen that allows users to access their smoking stats and preferences easily, along with a revolutionary pause mode that lets users pause and resume their sessions at will. The high-end Iluma i PRIME and mid-range Iluma i cater to those seeking a premium experience, while the budget-friendly Iluma i ONE offers a cost-effective option. This innovative approach is set to redefine the smoking experience, blending technology with convenience. This news highlights PMI’s commitment to advancing its product line and enhancing user satisfaction in the Japanese market.

Scroll to Top